Virginia native Columbian songstress, Kali Uchis has spent most of 2013 building her own brand with smoky modernized 50’s-esque ballads drenched in reverb. Uchis’ singular visual style and self-directed videos garnered her the attention of other artists like Tyler the Creator and his Odd Future crew. Uchis started collaborating with Tyler this year and is set to release a new EP called Por Vida in 2015.
The video for “Know What I Want”, co-directed by Uchis and Chris Black, has a similar plot line to Kanye West’s “Flashing Lights” video, but not nearly as morose. The ska-infused ballad takes the age old theme of unrequited love in a uniquely Uchis framework, both stylistically clever and singular. Her playful style is refreshing considering all the current pop songs leave nothing to the imagination nor contain any sense of romanticism. Check out the song and the video here.